08Identity · Brand guidelines
Food
For Life
Logo, identity and brand book — rooted in years of volunteering in Donetsk, Kyiv and now Ireland.
Creative directorDesignerCopywriter
My profile, literally.
Creative direction, graphic design
and social content. Ukrainian, based in Ireland.
Scroll
(briefly)
I started as a copywriter. Then the words wanted to be seen — so I learned to lay them out, model them in 3D, animate them and lead the people who make them. Fifteen years later it is still one job: turn an idea into something you stop scrolling for.
- 01Ideacopywriting and concepts
- 02Makedesign, 3D and content
- 03Leadart and creative direction
Selected work.
Advertising concepts, social systems, visual identities, 3D and presentations — for Danone, Borjomi, Amway, Mastercard, METRO, Cirque du Soleil and AVK.
Every object floating here was modelled, lit or designed by me.
Prosto
Nashe
Not a stream of posts — a living visual system. After the naming change I shaped how the brand looked and felt on Instagram: logo logic, three signature stripes, blue-and-white palette, Ukrainian character and seasonal guidelines for Easter, winter and new launches.
RoleFull Instagram visual lead · carousels, reels, key visuals, AI imagery
Borjomi
Years of social communication for a product everyone already knows — and a constant search for a fresh angle. This is where I grew deep into Cinema 4D: modelling cans and bottles, rendering overnight, building seamless loops and turning the product into small visual jokes.
RoleLong-term SMM, 3D and motion production
How do you send someone
a piece of Ireland?
Fold it
carefully.
If only everything
were made the Aran way.
Two static Meta ads for an Irish knitwear brand: a charging cable knitted from Aran wool, and two of the shop’s sheep with a punchline folded into a sweater. Concept, copy and design — words first, image second.
RoleConcepts, copywriting & design · brief by Leading Social
Three
Bears
Packaging and product images that are not drawn but built as a scene. I modelled the ice cream and packaging in Cinema 4D, rendered the objects, refined them in Photoshop and turned them into social visuals that feel close to a real shoot.
Role3D packaging, renders and product visuals
Artwine
Light, celebration, the bottle as an object — and a little bit of theatre. Bottle models, staged scenes and a festive atmosphere: social content that felt stronger than the standard posts of its time.
Role3D bottle visuals, atmosphere and motion
AVK
A confectionery brand from my hometown, so this one is personal. The task: create appetite fast — 3D, motion, sweet textures and a clear product presentation without unnecessary noise.
Role3D, motion and food-product content
Amway
Artistry — almost invisibly precise. Nutrilite — clear, useful, trustworthy. Two brands, two voices.
Beauty social design where the work is about control — colour, pace, hierarchy, texture and pause — and wellness explainers where design has to explain the product without overloading the viewer.
RoleBeauty social design & wellness storytelling for a global brand
08 — 13
More
worlds.
Identities, AR filters, posters and decks. Different jobs, same habit: find the idea first.
keep scrolling→
Food
09AR filters · Interactive
AR
Filters
Branded Spark AR filters for Danone, Borjomi and Milupa — simple, recognisable and light enough that people want to try them.
10Editorial social graphics
meta / veda
A freer territory: covers, series and mood where design holds more editorial energy.
11Poster · Event communication
Festival
of the
Chariots
A visual that doesn’t just decorate: it invites, explains the route and carries the energy of a street gathering in Dublin.
12Deck design · Pitch storytelling
Pitch
decks
A presentation as a visual scenario, not a set of slides: franchise decks for PizzHub, EMS, Akvator, MOST Franchising Day.
13Ireland · Charity retail
Jack
& Jill
A livelier social presence for charity boutiques in Ireland — design brought to where it can help.
literally.
About me
Copywriter.
Designer.
Creative director.
I’m a Ukrainian designer based in Ireland, with over 15 years of experience. I started as a copywriter and later worked in graphic design and creative direction.
My work includes advertising concepts, copywriting, social content, brand identities, presentations, 3D visuals and animation.
- Photoshop
- Illustrator
- InDesign
- Cinema 4D
- Canva
- Spark AR
- AI imagery
- Creative direction
Danone✦Mastercard✦Borjomi✦Amway✦METRO✦Cirque du Soleil✦AVK✦Danone✦Mastercard✦Borjomi✦Amway✦METRO✦Cirque du Soleil✦AVK✦
Ideas float.
Good work lands.
Let’s work together.
Available for graphic design, brand content and creative roles in Ireland or remotely.
Grab the things. Throw them around.Tap to shake things up.